Kenyan social media personality Gwethe TV has set the internet abuzz with his heartfelt appeal for financial assistance. Known for his humorous catchphrases and lively content, Gwethe lamented how people are quick to celebrate and contribute during funerals but remain silent during someone’s struggles.


From Stardom to Struggles
Gwethe TV, whose rise to fame came through his unique comedic style and memorable phrases like “ndo kufinish Kumalo,” gained a loyal fanbase that opened doors to collaborations with top brands and personalities.
At the peak of his success, he launched a branded merchandise line and enjoyed a seemingly thriving career. However, he now finds himself battling financial difficulties and is asking Kenyans to support him while he’s still alive.
In a candid Instagram video, Gwethe urged his followers not to wait until his passing to celebrate him or raise significant funds for a funeral.
An Emotional Plea
In his video, Gwethe expressed his frustration with friends who would readily raise millions for his funeral yet are unwilling to assist him during his current struggles.
“Sai naumia nko na wale marafiki nkikufa wanataka kuchanga one million… lakini watu wangu wa kuchanga kwa matanga ndio wengi hamuezi niivite mahali arusi, graduation. Wakenya wenzangu nisaidie hii si maisha yangu,” he lamented.
The content creator admitted feeling demotivated and at his lowest, lacking the energy to move forward.
Public Reactions: Sympathy vs. Criticism
The appeal sparked mixed reactions on social media. While many empathized with Gwethe’s plight, others questioned his financial decisions during his peak.
Criticism of Poor Financial Management
Several users criticized Gwethe for failing to save or invest during his prosperous days. One remarked:
“Kwani pesa ya merchandise alikua anauza zilienda wapi? Huyu ata achangiwe, after few months atarudi kulia. The hype is there, kijana akashindwa kutoa content, sasa ni kulia.”
Another user suggested that his money might have been spent irresponsibly:
“Amemaliza pesa zote za brand deals na mamorio wakikula jaba daily. Anafaa ateseke kidogo alearn lesson.”
A Call for Job Opportunities
Some commenters advocated for a more sustainable solution, suggesting that Gwethe should secure employment rather than rely on public assistance.
“Getting this guy a job would be better… anyway, mniajiri pia.”
Support and Calls for Brand Intervention
Despite the criticism, a section of Kenyans expressed willingness to help. Many called on the brands Gwethe previously worked with to support him in rebuilding his career.
“If companies can use influencers for visibility, they should also stand by them in tough times,” one supporter argued.
A Lesson for All
Gwethe’s situation has become a cautionary tale, with netizens reflecting on the importance of humility and financial prudence. Others pointed out his past statements about living without concern for the future:
“Si anasema anaka tu akikula mali za wazazi? Kwani mali za wazazi zimeisha?”
Moving Forward
As Gwethe navigates his challenges, his appeal has sparked a broader conversation about the need for influencers to manage their finances wisely and the role of society in supporting individuals during difficult times.