The National Authority for the Campaign against Alcohol and Drug and Drug Abuse (NACADA) has announced a nationwide crackdown to close down bars and other liquor dispensing outlets and the removal of billboards promoting alcoholic drinks located near learning institutions.
Anthony Omerikwa NACADA CEO, noted that the crackdown would affect bars and liquor dispensing establishments located less than 300 metres from educational institutions or areas catering to individuals below 18 years.
NACADA decried the increased promotion of alcoholic drinks and alcohol use through billboards erected near learning institutions across the country which is a blatant breech of the laws.
“The crackdown will be executed in collaboration with relevant National and County Government agencies and seeks to ensure strict compliance with legal requirements about the positioning of such outlets,” he stated.
Omerikwa noted that the presence of the billboards undermined their efforts against the vice. He further added that it normalizes the consumption of alcohol and portrays it as an appealing and glamorous choice.
He also called on advertising agencies and businesses to exercise social responsibility. He said the initiative is anchored in the Alcoholic Drinks Control Act of 2010 and the Alcoholic Drinks Promotion Regulations.
