By DAVID GICHANA
Avenews, a fintech company focused on financing agri-SMEs, has announced a strategic partnership with Enochem Agrovet Ltd, a well-established agro-input distributor serving farmers and agro-retailers across Western Kenya.
The partnership will introduce a new embedded financing model that allows agrodealers within the Enochem network to access working capital instantly when purchasing stock and repay after selling their products.
By integrating credit directly into the supply chain, the collaboration aims to remove one of the biggest barriers agro-retailers face: the upfront capital required.
Through this initiative, Avenews continues to strengthen Kenya’s agri-input distribution ecosystem by supporting the retailers who supply farmers with the inputs they need to remain productive.
“Access to working capital should match the rhythm of agricultural trade,” said Faith Mwirigi, Head of Sales, Avenews.
“Our collaboration with Enochem Agrovet allows us to place financing exactly where it matters most, within the supply chain. When retailers can access stock easily, the entire agricultural ecosystem becomes more responsive and efficient,” said Mwirigi.
Enochem Agrovet Ltd brings to the partnership a strong presence in Kisii and surrounding counties, serving a wide network of agro-retailers who support thousands of farmers in the region.
Known for providing high-quality inputs and agronomic support, the company plays a vital role in ensuring farmers have access to reliable agricultural products.
The Agrodealers will purchase stock without immediate cash payments, access credit seamlessly during the ordering process, and repay loans based on their sales cycles and seasonal cash flow.
“Our agrodealers work closely with farmers every day, and their ability to maintain sufficient stock is critical,” said Enock Asuga, General Manager, Enochem Agrovet Ltd.
“This partnership with Avenews gives them greater flexibility to grow their businesses while continuing to serve farmers effectively.”
One of the key solutions introduced through the partnership is stockist financing, a digital financing tool that provides working capital directly at the point of purchase.
Designed specifically for agro-retailers, the solution ensures that stockists can access funds quickly and manage repayments in a way that aligns with the realities of agricultural trade.
“This collaboration is about simplifying access to capital for agri-retailers,” said Emmanuel Murai, Business Development Director at Avenews.
“By embedding financing directly into the ordering process, we are making it easier for agrodealers to restock and keep their businesses moving.”
The Avenews–Enochem partnership represents a broader shift toward sector-based financial solutions that support the realities of agricultural trade.
Instead of relying on informal credit or rigid lending structures, agrodealers can now benefit from financing that reflects the pace and seasonality of their businesses. “
When financing becomes part of everyday trade, agricultural businesses gain the confidence to expand,” added Mwirigi.
“Our mission is to ensure that access to capital never slows down the flow of inputs that farmers rely on.” By combining Enochem’s trusted distribution network with Avenews’ digital financing platform, the partnership aims to build a more resilient and inclusive agri-input market for retailers, suppliers, and farmers alike.
