By OUR CORRESPONDENT
Kisumu County was abuzz with activities as leaders, dignitaries, and stakeholders gathered to mark the 2024 United Nations World Tourism Day.
Themed “Tourism and Peace”, the event was held at the Jaramogi Oginga Odinga Sports Ground, emphasizing the transformative power of tourism as a catalyst for global harmony.
The celebrations were led by Tourism and Wildlife Cabinet Secretary, Rebecca Miano, who urged all to recognize the critical link between tourism and peaceful coexistence.
“The power of tourism is in bringing people, places, and cultures together. It fosters understanding and respect, essential for lasting peace,” Ms. Miano remarked. “As we travel, explore, and experience Kenya’s parks, let us be advocates for conservation and protect our tourism resources for future generations.”
Also in attendance was the Narok Governor, Patrick Ole Ntutu, representing the Council of Governors.
He emphasized the role of tourism in promoting Kenya’s rich cultural heritage, saying: “This year’s World Tourism Day celebrations have highlighted the importance of tourism in driving sustainable development and peace. We must continue working together across counties to showcase the beauty of our nation.”
Governor Ntutu reiterated an earlier initiative by Tourism and Wildlife CS, Rebecca Miano to commemorate the day: “We are offering free entry to all national parks and conservancies, including the iconic Masai Mara, as a gesture to promote local tourism and celebrate our natural heritage.”
Kisumu Deputy Governor Mathew Owili welcomed the attendees and highlighted Kisumu’s potential as a key player in Kenya’s tourism landscape.
“Kisumu is strategically positioned to access the East African region, making it an ideal hub for tourism. Sites like Kit Mikayi and Lake Victoria offer rich cultural and ecological tourism experiences,” Owili noted.
He called for increased investment in the region’s tourism circuit, encouraging visitors to engage with local communities and artisans to foster cultural understanding and mutual respect.
Innocent Mugabe, speaking on behalf of the Chairperson of the Departmental Committee on Tourism and Wildlife, Kareke Mbiuki, emphasized the economic and social importance of tourism.
“Tourism plays a pivotal role in bolstering the economy and fostering peace. This year’s theme, ‘Tourism and Peace,’ encourages us to reflect on tourism’s impact on social cohesion and development.”
Mugabe also noted the success of Kisumu as a conference hub, contributing significantly to the region’s tourism and economy. “The ripple effect of conferences on the tourism value chain is immense in creating jobs, fostering inclusion, and spurring local economic growth.”
On the need for legislative support to advance the tourism sector, Mugabe added, “We must collaborate and move beyond working in silos. Together, we can achieve our tourism targets by streamlining regulations and empowering local communities to participate in tourism activities, including through platforms like Airbnb, with proper regulations.”
The event also provided a platform to reflect on the role of sustainability in tourism.
“As tourism grows, we must ensure that our cultural heritage is protected and respected,” said CS Miano. She highlighted the importance of supporting traditional festivals, crafts, and indigenous practices, which are central to Kenya’s diverse ethnic heritage.
Governor Ole Ntutu called for equitable sharing of tourism revenues and job opportunities among local communities.
“Tourism must benefit all, and by promoting local enterprises and advocating for inclusive policies, we ensure that tourism becomes a true force for peace and prosperity,” he said.
