Naivasha is basking in an economic windfall as the 2025 WRC Safari Rally brings thousands of local and international motorsport enthusiasts to the region. The annual rally has not only thrilled fans with its adrenaline-packed action but has also significantly boosted tourism and local businesses.
Hotels Packed to Capacity
Hoteliers in Naivasha have reported unprecedented demand for accommodation, with most facilities fully booked. According to Susan Muli Mwangi, a hotelier at Grand Tiara Hotel, the rally has driven a surge in bookings across hotels, boutique lodgings, serviced apartments, and even Airbnb listings.
“We’ve had to expand capacity by setting up tents and outdoor seating to accommodate the overwhelming number of guests,” Muli shared. She also highlighted how the rally has sparked growth in the region’s hospitality infrastructure over the last five years, with new establishments and services springing up to cater to the influx.
Economic Ripple Effects
The rally’s impact extends beyond hotels. Local suppliers are experiencing increased demand, with businesses providing essentials such as farm produce and toiletries benefiting immensely.
“Instead of importing supplies from Nairobi, we are now sourcing directly from local businesses,” Muli noted, emphasizing how the event has strengthened the local economy.
The trickle-down effect is evident in eateries as well. Ken Mugo, who operates a meat joint in Naivasha, expressed his excitement about the spike in sales.
“On a normal weekend, we sell about five to eight goats daily. This week, by mid-day Wednesday, we had already sold eight,” he said. His club has also seen an 80% rise in beverage sales, necessitating additional supplies.
Tourism Statistics and Rally’s Role
The 2025 WRC Safari Rally dovetails with positive trends in Kenya’s tourism sector. According to the 2024 Tourism Performance Report, domestic tourism recorded a 12% increase in bed-night occupancy, while international numbers grew by 20%.
The event has played a significant role in showcasing Naivasha’s attractions, including Lake Naivasha, Lake Elementaita, Hell’s Gate National Park, and the geothermal spa.
Calls for Rally Extension
The success of the rally has prompted hoteliers and stakeholders to urge the government to extend Kenya’s hosting rights beyond 2026. They argue that the event has brought substantial investments to the region and positioned Naivasha as a premier tourist destination.
Kenya Tourism Board (KTB) CEO June Chepkemei lauded the rally’s impact, emphasizing its role in promoting sustainable tourism.
“It’s gratifying to see participants extending their stays to explore other parts of Kenya, from the Kenyan coast to Nairobi,” she said.
